When Sidney Crosby Appears in a Commercial Endorsing Gatorade, the Message

question 33

Multiple Choice

When Sidney Crosby appears in a commercial endorsing Gatorade, the message source is:

• A) consumers who view the commercial
• B) PepsiCo, the company that owns Gatorade
• C) the television program that the advertising provides financial support for
• D) Sidney Crosby

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Definitions:

Behavior Pattern

A recurrent way of acting by an individual or group toward a given object or in a specific situation.

Biculturalism

The ability of an individual to identify and integrate aspects of two distinct cultures, often leading to enhanced social adaptability and understanding.

Minority Cultures

Groups within a larger society that maintain unique cultural identities, often underrepresented and having different ethnic, linguistic, or religious characteristics from the dominant group.

Majority Culture

Refers to the cultural values, beliefs, and practices that are dominant in a particular society or organization.