The Source or Sender of an Advertising Communication

question 78

Multiple Choice

The source or sender of an advertising communication:

• A) is never a nonpersonal entity
• B) is typically a salesperson
• C) can be an individual or a nonpersonal entity such as the corporation
• D) is typically identified as the owner of the medium in which the communication appeared

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Definitions:

Experiential System

A psychological concept related to how individuals process information based on feelings, emotions, and personal experiences.

Cognitive System

This term refers to the mental capacities and mechanisms that facilitate thinking, problem-solving, and understanding in humans.

Impression

An idea, feeling, or opinion about something or someone, often formed without conscious thought and based on little evidence.

Psychology Professor

A faculty member specializing in the study of the mind and behavior, typically within a college or university setting.