To Attract New Customers, a Promotional Manager May Consider Brand

question 41

Multiple Choice

To attract new customers, a promotional manager may consider brand messages that:

• A) give less detail, in favour of catchy jingles and visuals
• B) include strong peripheral clues
• C) support high-involvement processing
• D) appeal to the consumer's intellectual capacity

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Definitions:

Old Age

The latter part of life, typically regarded as the years after retirement, when a person is considered to be advanced in years or elderly.

Survivors

Refers to the employees who remain in an organization following layoffs or downsizing, often facing increased workloads and psychological stress.

Disability

Under the Americans with Disabilities Act, a physical or mental impairment that substantially limits one or more major life activities, a record of having such an impairment, or being regarded as having such an impairment.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured, often including preventive care, diagnostics, treatment, and rehabilitation.