Perception Is an Important Consideration for Ad Creation

question 52

Multiple Choice

Perception is an important consideration for ad creation. Dior perfume used scent strips in its print ads and a caterer mailed free taste samples to potential clients to influence ________ and to increase the probability that the ad will be noticed.

• A) consumer personality
• B) perception retrieval
• C) subliminal perception
• D) the level of sensory input

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Definitions:

Pyelonephritis

A type of urinary tract infection that affects one or both kidneys, caused by bacteria that move from the bladder to the kidneys.

Autoimmune

A condition or disease in which the body's immune system attacks healthy cells.

Renal Pelvis

The internal structure of the kidney. Urine flows from the renal pelvis down the ureter.

Ureter

A tube that carries urine from the kidneys to the bladder.