Segmentation Has Been Increasingly Accepted with the Advent of the Values

question 7

Multiple Choice

segmentation has been increasingly accepted with the advent of the values and lifestyles (VALS) program.

• A) Demographic
• B) Benefit
• C) Psychographic
• D) Behaviouristic

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Definitions:

Psychoanalytic Theory

A theory of personality organization and the dynamics of personality development that guides psychoanalysis, founded on the premise that unconscious forces such as unresolved conflicts from childhood shape behavior.

Dehumanising

Actions or processes that deprive individuals or groups of their human qualities, personality, or dignity.

Behaviourist

A psychologist or scientist who studies and interprets human and animal behavior based on observable actions and reactions, emphasizing the role of environmental stimuli.

Nature

A term often used to refer to the genetic or inherent traits and characteristics that determine an individual’s physical and psychological qualities.