Companies Who Use a Combination of In-House and Outside Agencies

question 64

Multiple Choice

Companies who use a combination of in-house and outside agencies tend to use the external firms mostly for:

• A) sales presentations
• B) creative and media services
• C) weekly circulars
• D) direct mail pieces

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Definitions:

Consumers

Consumers are individuals or groups that use goods and services generated within the economy to satisfy their personal needs and desires.

Jointly Owned

Pertains to a property or asset that is owned by two or more parties, with rights and responsibilities shared among them.

Mutual Benefit

A situation or transaction that is advantageous to all parties involved.

Cooperative

Association of businesses or people jointly owned and operated by members for mutual benefit.