Many Agencies Are Moving Toward Offering More Integrated Marketing Communication

question 54

Multiple Choice

Many agencies are moving toward offering more integrated marketing communication (IMC) services:

• A) because they want to maintain control of the entire promotional process because it leads to more synergy among the various communication elements
• B) even though it is less convenient for a client to coordinate all of its promotional efforts with one agency
• C) although effecting economies of scale and synergy is difficult, especially on large budget campaigns
• D) because an agency with integrated marketing communication capabilities can create a number of different images of the product to appeal to all relevant publics

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