Which of the Following Statements Explains Why an Organization Would

question 9

Multiple Choice

Which of the following statements explains why an organization would want to use an outside advertising agency?

• A) An outside advertising agency has more knowledge of the brand's identity and its previous promotional activities.
• B) An outside advertising agency provides the client with the services of highly skilled individuals who are experts in a number of areas including creative, media, and research.
• C) An outside advertising agency saves money for the client.
• D) An outside advertising agency helps the client gain more prestige and a better image.

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Definitions:

Cost-benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives used to determine options which provide the best approach to achieve benefits while preserving savings.

Ethics

Moral principles that govern a person's behavior or the conduct of an activity.

A Priori Guidelines

Principles or rules that are derived through logic or reason, rather than from empirical observation.

Ethical Judgments

Decisions or conclusions about the morality of actions, behaviors, or situations, based on a set of moral principles or a moral philosophy.