Which of the Following Is True About Banner Ad Click

question 68

Multiple Choice

Which of the following is true about banner ad click through rates?

• A) The use of flash technology makes no difference in click through rates.
• B) In Canada, the average click through rate is 10 percent.
• C) There is no difference in click through rates according to ad size.
• D) Click through rates are slightly higher for social media and mobile ads.

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Definitions:

IKEA

A multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other goods and home services.

Neuromarketing

A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli using neuroscience technology.

Shopping Bags

Carry bags provided by retailers or used by shoppers to hold and transport purchases, made from various materials including plastic, paper, or fabric.

Interviewing Employees

The process of asking potential hires questions to evaluate their suitability for a position within an organization.