TV Broadcasters Are Developing Apps to Foster Enhanced Viewer Experiences

question 64

Multiple Choice

TV broadcasters are developing apps to foster enhanced viewer experiences while watching TV shows on their mobile devices. This relatively new phenomenon is referred to as:

• A) auxiliary advertising.
• B) second-screen experience.
• C) mobile direct streaming.
• D) TV-to-mobile video viewing.

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Definitions:

Sensory Memory

The shortest-term element of memory that allows individuals to retain impressions of sensory information after the original stimulus has ceased.

Slides

A single page or image, often part of a presentation, used to convey information visually, typically displayed with a projector or on a computer screen.

Recency Effect

This refers to the tendency to remember the most recently presented information best.

Implicit Memory

The system for long-term storage of unconscious memories that cannot be verbally described.