All of the Following Are Results of the IAB Task

question 12

Multiple Choice

All of the following are results of the IAB task force formed to address issues surrounding Internet effectiveness measures EXCEPT:

• A) Identified technical procedures for accurately reporting when an ad impression had occurred.
• B) Agreed upon guidelines for the disclosure of research methodology were put into place.
• C) Developed accepted procedures for auditing the data which are different from those of traditional major media.
• D) Metrics were developed to determine the size of the target audience.

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Definitions:

Market-Entry Strategies

The planned methods of delivering goods or services to a new target market and establishing a presence in that market.

Time Orientation

An individual’s or culture's temporal perspective or attitude towards time, which can significantly influence behavior, priorities, and decision-making.

Legal Challenges

Disputes or obstacles that arise in the enforcement or interpretation of laws.

Political Challenges

Issues, obstacles, or conflicts that arise in the context of governance, policy-making, or public administration that require strategic resolution.