Loyalty Programs Achieve Each of the Following Objectives EXCEPT

question 35

Multiple Choice

Loyalty programs achieve each of the following objectives EXCEPT:

• A) They assist in creating strong consumer relationships and loyalty.
• B) They encourage consumers to use their products or services on a continual basis.
• C) They help increase the dollar amount of goods purchased by light and medium users.
• D) They preclude members from purchasing any other competitive brand.

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Definitions:

Car Rental

A service industry that offers temporary usage of vehicles for a specified period, typically catering to travelers.

Prospective Renters

Individuals who are in the process of or considering renting property, including apartments, houses, or commercial spaces.

Cloud-Based Storage

A method of storing data on remote servers accessible from the internet, allowing for easy access, sharing, and collaboration.

Organizational Data

Information collected and stored by a business or enterprise that pertains to its operations, performance, employees, or customers.