Direct Marketing Lets the Advertiser Reach a Large Number of People

question 12

Multiple Choice

Direct marketing lets the advertiser reach a large number of people and reduces or eliminates waste coverage through its strength of:

• A) target audience coverage.
• B) segmentation capabilities.
• C) flexibility.
• D) frequency.

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Definitions:

ASVAB

Armed Services Vocational Aptitude Battery, a test used to determine qualification for enlistment in the United States armed forces.

Reliability

The degree to which an assessment tool produces stable and consistent results.

ASVAB

The Armed Services Vocational Aptitude Battery, a test used by the U.S. military to determine qualification for enlistment and job placement.

Power Tests

Tests designed to measure the limit of a person's ability or the highest level of skill, knowledge, or capability that an individual can perform without time pressure.