Each of the Following Is a Strength of Event Sponsorship

question 29

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

• A) Many marketers need evidence that event sponsorship is effective and a good return on their investment.
• B) Effective IMC programs can be built around them at the local, regional or national level.
• C) The brand can be positioned to a well-defined target audience.
• D) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.

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Definitions:

White Working-Class

Refers to the socio-economic class comprising individuals in working-class jobs who are identified as white, often discussed in the context of political and social dynamics within the United States.

Confederate Draft

The system of conscription used by the Confederate States of America during the American Civil War to enlist soldiers into its army.

Union Draft

The system used during the American Civil War by the Union government to recruit soldiers into the military service through compulsory enrollment.

Hiring of Substitutes

The practice, particularly noted during the Civil War, where individuals who were drafted would pay others to serve in their place in the military.