Companies, Like Products, Need to Establish an Image in the Marketplace

question 35

Multiple Choice

Companies, like products, need to establish an image in the marketplace. _________activities are one way to accomplish this objective.

• A) Trade deal
• B) Personal selling
• C) Corporate advertising
• D) Sales promotion

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Definitions:

Message Effectiveness

The degree to which a communicated message achieves its intended goal or response from the target audience.

Editing

The process of reviewing and revising text, including correcting grammar, clarifying meanings, and ensuring coherence and readability.

Proofreading

The process of reviewing written material to correct typos, grammatical errors, and ensure the accuracy of the content.

Redundant Phrase

A redundant phrase involves the use of unnecessary words that repeat the same idea, making the expression overly verbose and ineffective.