Each of the Following Is a Strength of Event Sponsorship

question 29

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

• A) Many marketers need evidence that event sponsorship is effective and a good return on their investment.
• B) Effective IMC programs can be built around them at the local, regional or national level.
• C) The brand can be positioned to a well-defined target audience.
• D) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.

Recognize the characteristics and implications of natural monopolies and public utilities.

Identify and understand the effects of economies of scale and network externalities on market structure.

Understand the role of patents and other incentives in promoting innovation and invention.

Analyze the societal and economic implications of monopolistic markets, including efficiency and consumer welfare.

---

Definitions:

Perceived Budget Line

The subjective view of the combination of goods and services that a consumer can purchase with their available resources, based on their perception of their budget.

Steeper Slope

Indicates a larger change in the y-value or dependent variable for a given change in the x-value or independent variable on a graph.

Investor

An individual or entity that allocates capital with the expectation of receiving financial returns.

Standard Deviation

Square root of the weighted average of the squares of the deviations of the payoffs associated with each outcome from their expected values.