Which of the Following Statements About Measuring the Effectiveness of Sales

question 30

Multiple Choice

Which of the following statements about measuring the effectiveness of sales promotion activities is NOT true?

• A) The same four communication goals as for advertising can be used for measuring sales promotion.
• B) Pre- or post-surveys can be employed to assess brand awareness and/or attitude.
• C) Levels of attention and emotional responses to the promotion can be measured, whereas there is no method for assessing switching and loyalty behaviours.
• D) Tracking of commentary in social media provides guidance of attitudinal effects of the promotional offer.

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Definitions:

County Court

A local court in certain jurisdictions that deals with civil matters such as family law, small claims, and sometimes minor criminal offenses.

Alternative Dispute Resolution

Processes such as mediation or arbitration used to resolve disputes outside of traditional court proceedings.

Civil Action

A lawsuit brought in court to enforce or protect private rights, typically involving disputes between individuals or organizations.

Massage Therapy

A healthcare practice where manipulation, rubbing, and kneading of the body's muscles and soft tissues are used to promote health and wellbeing.