Which of the Following Would Be the Best Example of a Premium

question 25

Multiple Choice

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

• A) A crystal figurine in a box of Tide laundry detergent
• B) A free tube of Colgate toothpaste in a box of Life cereal
• C) A pack of baseball cards in a box of Cheerios cereal
• D) A free sport bottle with the purchase of a four-pack of Gatorade

Assess the applicability and criticism of humanistic theories, notably Maslow's and Rogers's contributions to personality theory.

Understand the demographic and geographic patterns of European and African immigration to North America between 1730 and 1775.

Recognize the economic and social factors contributing to the Atlantic slave trade and slave resistance in colonial America.

Identify the roles of key ethnic groups and their adaptations in the colonial American society.

---

Definitions:

New-product Strategy Development

The overall process and planning involved in identifying market opportunities and creating new products to fulfill those opportunities.

Firm's Overall Objectives

The broad, general goals of a business organization, encompassing profitability, growth, market share, and brand reputation among others.

Commercialization

The process of introducing a new product or service into the market, involving activities from development to sales.

Market Testing

The process of evaluating the viability of a new product or service through trials in specified market areas.