Which of the Following Statements About Measuring the Effectiveness of Sales

question 30

Multiple Choice

Which of the following statements about measuring the effectiveness of sales promotion activities is NOT true?

• A) The same four communication goals as for advertising can be used for measuring sales promotion.
• B) Pre- or post-surveys can be employed to assess brand awareness and/or attitude.
• C) Levels of attention and emotional responses to the promotion can be measured, whereas there is no method for assessing switching and loyalty behaviours.
• D) Tracking of commentary in social media provides guidance of attitudinal effects of the promotional offer.

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Definitions:

Performance Obligation

A duty or commitment that a company must fulfill to transfer a promised good or service to a customer.

Sales Returns And Allowances

Sales returns and allowances account for the reduction in sales revenues due to returned or defective products allowed by a company to its customers.

Sales Discounts

Reductions in the price of goods or services offered to customers, typically in exchange for early payment.

Expense Accounts

Accounts used to track the costs incurred in a business's operational activities, not directly tied to the production of goods or services.