Which Support Media Should Be Employed If the Product/service Is

question 42

Multiple Choice

Which support media should be employed if the product/service is an expensive hotel that is attempting to appeal to an international audience?

• A) billboards
• B) advertising specialties
• C) product placements
• D) in-flight advertising

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Definitions:

James Gibbs

An 18th-century British architect known for his work on St Martin-in-the-Fields, London, and his influential book of architectural designs.

St Martin-in-the-Fields

An iconic Anglican church located in Trafalgar Square, London, known for its neoclassical design and cultural events.

Classical Temples

Temples from the classical period of ancient Greece and Rome, distinguished by their use of columns and symmetry.

Neoclassical Follies

Ornamental buildings without practical purpose, built during the Neoclassical period, often emulating classical styles and serving as decorative landscape elements.