Philips Electronics Is Considering a Media Mix That Will Allow

question 53

Multiple Choice

Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television. A major concern of the company is that it maintains a favourable image in the market. Because of the nature of the medium, which of the
Following might lead to image problems if employed by Philips for its new television?

• A) product placement and Internet marketing
• B) Internet advertising, print advertising, and mobile billboards
• C) aerial advertising and print advertising
• D) promotional product marketing and transit advertising

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Definitions:

Law of Common Fate

A principle in Gestalt psychology suggesting that elements moving in the same direction are perceived as more related than elements moving in different directions or at different speeds.

Perceptual Organization

The process by which the brain organizes sensory input into coherent images and objects, helping us make sense of our visual world.

Complementary Colors

Pairs of colors that, when combined, cancel each other out to produce a grayscale color like white or black, and when placed next to each other, enhance each other's brightness.

Sensorineural Deafness

A type of hearing loss resulting from damage to the inner ear (cochlea) or to the nerves that connect the ear to the brain.