Which Support Media Should Be Employed If the Objective Is

question 10

Multiple Choice

Which support media should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?

• A) mall posters
• B) trade promotions
• C) product placements
• D) promotional product marketing items

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Definitions:

Psychological Phenomena

Psychological phenomena refer to the wide range of experiences, behaviors, and processes that originate in the mind or are influenced by mental functions.

Watson

John B. Watson is known as the founder of behaviorism, a theory of psychology that emphasizes observable behaviors over internal mental processes.

Learning

Learning is the process through which experience or practice leads to a relatively permanent change in behavior or potential behavior.

Psychological Origin

The underlying psychological factors or causes that contribute to the development or behavior of an individual.