What Are the Two Primary Objectives of Advertising in Outdoor

question 33

Multiple Choice

What are the two primary objectives of advertising in outdoor, transit, and place-based media?

• A) category need and purchase facilitation
• B) brand attitude and brand purchase intention
• C) category need and brand purchase intention
• D) brand awareness and brand attitude
• E) brand awareness and brand purchase intention

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Definitions:

Specific Concerns

Pertains to concerns or issues that are detailed, distinct, and particular to a given context or individual.

Empowered

This refers to individuals or groups having the authority, means, and confidence to make decisions and take actions independently.

Self-managed Team

A group of employees tasked with planning and controlling their work processes, schedules, and the allocation of tasks without direct supervision from management.

Mutual Problems

An issue or challenge shared by multiple parties that requires collaborative resolution efforts.