All of the Following May Result in Additional Costs for a Magazine

question 13

Multiple Choice

All of the following may result in additional costs for a magazine advertisement EXCEPT:

• A) large volume purchases of advertising space in the same magazine
• B) bleed pages
• C) gatefolds
• D) four-colour illustrations

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Definitions:

Inelastic

Describes a situation where the demand or supply for a good or service is not significantly changed by variations in price.

Elastic

Describes a situation in which the demand or supply for a good or service significantly changes in response to a change in price.

Coefficient

A numerical or constant factor in an equation that multiplies the variable, indicating the degree or level of some effect.

Price Elasticity of Supply

The measure of how the quantity supplied of a good changes in response to a change in its price.