Magazine Advertisements That Extend to the End of the Page

question 47

Multiple Choice

Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called:

• A) gatefolds
• B) bleed pages
• C) overruns
• D) maximum coverage ads

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Definitions:

Voluntary Response Sampling

A sampling method where participants decide for themselves whether to be included in the study, often leading to bias.

Utility Rates

The prices charged for essential public services such as electricity, gas, water, and sewage.

Phone-in Survey

A research method where participants provide their responses or opinions over a phone call, commonly used for collecting data from a wide geographical area.

Multistage Sampling

A complex form of sampling that involves selecting a sample through multiple stages, often used for large and complex populations.