Clutter Is Viewed as Less of a Problem for Magazines

question 63

Multiple Choice

Clutter is viewed as less of a problem for magazines than radio or television because:

• A) exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad
• B) consumers tend to be less receptive to print advertising than they are to broadcast advertising
• C) print ads are always more creative and interesting than television ads
• D) consumers have been trained to expect more ad messages than they can decode

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Definitions:

Corporate Consolidation

The process by which companies merge or acquire others to reduce competition and increase market share.

Societal History

The examination of past events in relation to human societies, their culture, and development.

Economic Inequality

Economic inequality describes the unequal distribution of income and wealth among individuals or groups within a society.

Wealthy And Influential

Describes individuals or groups who possess significant financial resources and the power to affect decisions, policies, or trends in society.