Which of the Following Statements About the Length of Television

question 55

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• B) Commercials have become longer as the demand for broadcast time has dwindled.
• C) Fifteen-second commercials account for over half of the ads seen on network television.
• D) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.

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Definitions:

Household Production

The creation of goods and services by individuals or families for their personal use, as opposed to goods and services produced for sale or exchange.

Balance of Payments

A record of all transactions made between entities in one country and the rest of the world over a defined period, including trade, investment, and financial transfers.

Merchandise Trade Balance

The value during a given period of a country’s exported goods minus the value of its imported goods.

Deficits

Occurs when a government's expenditures exceed its revenues during a specific period, leading to borrowing or debt accumulation.