Which of the Following Is NOT a Benefit of Advertising

question 61

Multiple Choice

Which of the following is NOT a benefit of advertising on specialty networks?

• A) no large up-front commitment is necessary
• B) lower overall advertising rates
• C) mass appeal of specialty programming fits shotgun approach to reach objectives
• D) consumer popularity enhances viewership numbers

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Definitions:

Gender Socialization

Gender socialization is the process by which individuals learn and internalize the roles, behaviors, and attributes culturally expected of them based on their assigned or perceived gender.

Barbie Dolls

A brand of fashion dolls manufactured by Mattel, Inc., characterized by their diverse representations of beauty, fashion, and careers.

Gender Roles

The set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for a person based on their actual or perceived sex.

Negotiate

To negotiate is to discuss something formally to reach an agreement or compromise on issues of mutual interest.