The Relatively Low Cost of Radio Advertising Time Makes It

question 19

Multiple Choice

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more_______ into their media schedules.

• A) creativity
• B) inherent drama
• C) audience selectivity
• D) reach and frequency

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Definitions:

Synapses

Junctions between nerve cells where electrical or chemical signals are transmitted across the gap to communicate with other cells.

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Brain

The complex organ located in the skull, responsible for controlling most functions of the body and mind, including thought, memory, emotion, and motor skills.

Transitional Sleep

A phase of sleep that serves as a bridge between wakefulness and deeper stages of sleep, often characterized by light sleep.