Is the Number of Times a Receiver Is Exposed to a Message

question 39

Multiple Choice

is the number of times a receiver is exposed to a message in a given time period.

• A) Frequency
• B) Potency
• C) Coverage
• D) Reach

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Definitions:

Administrative Processing

Procedures and activities related to the management and execution of office tasks and functions.

NPV Method

A capital budgeting technique that calculates the difference between the present value of cash inflows and outflows over a period of time to assess the profitability of an investment.

Reinvested

Refers to the practice of using profits or dividends earned from an investment to purchase additional shares or units, thus compounding the investment's growth.

Cost of Capital

The minimum rate of return a company must earn on its investments to maintain its market value and attract funds.