Given That a Message Is Complex as Far as Comprehension

question 25

Multiple Choice

Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize ________ at the expense of _________.

• A) Reach; frequency
• B) Frequency; reach
• C) Frequency; CPM
• D) Reach; GRPs

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Definitions:

Administrative Procedures Act

A federal statute that governs the way administrative agencies of the United States government may propose and establish regulations, ensuring transparency and fairness.

Hybrid Rule Making

A type of rule making that combines features of both formal and informal rule making; consists of publication in the Federal Register, a written-comment period, and an informal public hearing with restricted cross-examination.

Enabling Legislation

A statute that specifies the name, functions, and specific powers of an administrative agency and grants the agency broad powers for the purpose of serving the “public interest, convenience, and necessity.”

Accounting Commission

A regulatory or advisory body focused on setting and enforcing accounting standards and practices.