The Concept of ________Is Based on the Assumption That One

question 55

Multiple Choice

The concept of ________is based on the assumption that one exposure to an ad may not be enough to convey the desired message.

• A) average reach
• B) GRPs
• C) effective reach
• D) average frequency

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Definitions:

Social Readjustment Rating Scale

A scale that measures the amount of stress in one's life over a certain period of time based on the occurrence of various life events, each given a different weight.

Perceptions

The process of organizing and interpreting sensory information to understand the environment and events.

Stress

A physical or psychological response to internal or external pressures, perceived as challenges or threats to well-being.

Hans Selye

A pioneering endocrinologist known for his research on the effects of stress on the human body and for defining the "General Adaptation Syndrome."