Refers to the Potential Audience That Might Receive the Message

question 88

Multiple Choice

refers to the potential audience that might receive the message through a vehicle.

• A) Exposure
• B) Reach
• C) Coverage
• D) Frequency

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Definitions:

Import Quota

A government-imposed limit on the quantity of a specific good that can be imported into a country within a given timeframe.

Specific Tariff

A fixed fee imposed on imported goods based on quantity, such as units, weight, or volume, rather than value.

Ad Valorem Tariff

A tax imposed on imported goods, calculated as a percentage of the value of the imports rather than a fixed rate.

World Price

The global market cost for a product or service, set by the overall demand and supply dynamics.