Media Planning Is Not an Easy Task

question 76

Multiple Choice

Media planning is not an easy task. Each of the following explains one of the difficulties inherent in the process EXCEPT:

• A) inconsistent terminology
• B) indifference of creative directors to the type of media chosen
• C) difficulty in measuring the effectiveness of a medium
• D) insufficient information on audience figures

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Definitions:

Small Businesses

Enterprises with limited resources and workforce, often characterized by local operation and lower volume of sales.

Dominate Industry

To hold a commanding or leading position in a particular market or sector.

Independently Owned

Independently owned describes a business or enterprise that is owned by an individual or a private group, not part of a larger corporation or conglomerate.

Succession Plan

A strategy for identifying and developing future leaders within an organization, to ensure continuity in key positions.