Which of the Following Is NOT True About Media Planning

question 57

Multiple Choice

Which of the following is NOT true about media planning?

• A) The choice of medium generally does not influence the consumer decision-making process.
• B) The media strategy being used may be the driving force behind the creative strategy.
• C) The characteristics of the product or service may dictate which media type would be most appropriate.
• D) The creative strategy being used may be the driving force behind the media strategy.

---

Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and underestimate situational factors when explaining others' behaviors.

Overemphasized

To give too much importance or emphasis to something, potentially skewing perspective or interpretation.

Ignored

The act of deliberately paying no attention or giving no recognition to someone or something.

Kind-hearted

Having a caring, compassionate, and benevolent nature or disposition towards others.