Unduplicated Reach Is

question 23

Multiple Choice

Unduplicated reach is:

• A) average reach multiplied by average frequency
• B) total reach less duplicated reach
• C) duplicated reach plus total reach
• D) total market coverage less duplicated reach

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Definitions:

Equivalent Units

In cost accounting, this is a metric that represents the work accomplished by unfinished units as if they were fully completed units.

Conversion Costs

Conversion costs are the expenses incurred to convert raw materials into finished goods, typically including labor and overhead costs.

Process Costing

An accounting methodology used for assigning production costs to units of output, particularly suitable for continuous production processes.

Cost Per Equivalent Unit

The total production cost divided by the number of equivalent units produced, used to assign costs in process costing.