Each of the Following Statements About Earned Media Is Correct

question 3

Multiple Choice

Each of the following statements about earned media is correct EXCEPT:

• A) Earned media is a very credible source of influence for current or prospective consumers.
• B) Earned media is the result of a brand manager paying an influential blogger to write positively about the brand.
• C) Publicity in the form of news articles or editorial opinions constitutes earned media.
• D) Conversations among consumers over social media is a form of earned media.

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Definitions:

Hapsis

Perceptual ability to discriminate objects on the basis of touch.

Proprioception

The sense of the relative position of body parts and strength of effort being employed in movement.

Sensory Receptors

Specialized cells or neuronal processes that detect and respond to external or internal stimuli, converting them into electrical signals for the nervous system.

Somatosensory System

A part of the sensory system concerned with receiving and processing sensory information from the body, including touch, temperature, pain, and proprioception.