Marketers First Consider in Order to Determine Which IMC Tools

question 94

Multiple Choice

Marketers first consider in order to determine which IMC tools will be most effective in reaching and influencing consumer behaviour.

• A) competitive strategies
• B) the target audience
• C) their promotional budget
• D) the recommendations of their advertising agency

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Definitions:

Decision-Making Process

The steps or stages involved in choosing among alternatives to solve a problem or achieve an outcome.

Post-Purchase Dissonance

The feeling of uncertainty or regret after making a significant purchase, often leading to a reassessment of the decision.

Buy Centers

Groups or committees within organizations responsible for making purchasing decisions, often consisting of members from various departments.

Purchase Decisions

The process by which consumers identify needs or desires, gather information, evaluate alternatives, make the buying choice, and reflect on the satisfaction with the purchase.