Which of the Following Statements Referring to the Effects of Consumer

question 38

Multiple Choice

Which of the following statements referring to the effects of consumer adoption of technology and media on IMC planning is NOT true?

• A) Brands use traditional media to direct consumers to their website or social media.
• B) TV advertising reaches smaller and more selective audiences.
• C) Broadcasters have been slow to offer their TV shows for viewing over the Internet.
• D) TV audiences are fragmented, requiring advertisers to place their messages in other media.

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Civic Virtues

Behaviors and attitudes that contribute to the well-being and cohesion of a community, promoting the common good.

Institution

An established organization or foundation, especially one dedicated to education, public service, or culture.

Civic Virtues

The qualities that add to the betterment of the community and contribute to the responsibilities and roles of a citizen.