Which of the Following Is NOT a Good Example of a Communications

question 10

Multiple Choice

Which of the following is NOT a good example of a communications objective?

• A) To increase sales volume
• B) To create a favourable attitude about a product
• C) To develop consumers' intentions to purchase a product
• D) To create awareness of the attributes of a brand or product

---

Definitions:

Inputs

Resources such as labor, materials, and capital used in the production process to create goods and services.

Output

The total amount of goods or services produced by a person, machine, company, or industry.

Diseconomies of Scale

Occur when a company or business grows so large that the costs per unit increase. It represents the negative counterpart to economies of scale.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operations, with cost per unit of output generally decreasing with increasing scale.