Sales Promotion Programs Targeted Toward Marketing Intermediaries Such as Wholesalers

question 63

Multiple Choice

Sales promotion programs targeted toward marketing intermediaries such as wholesalers, distributors, and retailers are known as:

• A) a functional inducement
• B) a trade sales promotion
• C) integrated promotions
• D) a consumer sales promotion

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Definitions:

Information Technology

refers to the use of computers, networking, software, and other electronic devices to manage and process data.

Smartphone App

A software application specifically designed to run on smartphones, offering various functionalities ranging from productivity to entertainment.

Rideshare

A service that arranges one-time shared rides on very short notice, typically facilitated by smartphone apps connecting passengers with drivers.

Bot Accounts

Automated programs retweeting news stories and quotes.