Each of the Following Statements About Earned Media Is Correct

question 3

Multiple Choice

Each of the following statements about earned media is correct EXCEPT:

• A) Earned media is a very credible source of influence for current or prospective consumers.
• B) Earned media is the result of a brand manager paying an influential blogger to write positively about the brand.
• C) Publicity in the form of news articles or editorial opinions constitutes earned media.
• D) Conversations among consumers over social media is a form of earned media.

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Definitions:

Normal Faults

Faults where the hanging wall moves downward relative to the footwall, typically caused by extensional forces.

Crust Thicken

The process by which the Earth's crust becomes thicker as a result of tectonic forces, volcanic activities, or sediment deposition.

Accretionary Prism

A triangular accumulation of sediment and rock peeled from the surface of a subducting tectonic plate and attached to the overlying plate at a convergent boundary between plates.

Subduction Zone

A region where one tectonic plate moves under another, often leading to volcanic activity and earthquakes.