Each of the Following Statements About Earned Media Is Correct

question 3

Multiple Choice

Each of the following statements about earned media is correct EXCEPT:

• A) Earned media is a very credible source of influence for current or prospective consumers.
• B) Earned media is the result of a brand manager paying an influential blogger to write positively about the brand.
• C) Publicity in the form of news articles or editorial opinions constitutes earned media.
• D) Conversations among consumers over social media is a form of earned media.

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Definitions:

Livermore Fire Department

A specific municipal organization responsible for fighting fires, providing emergency medical services, and handling other emergencies in Livermore.

City Historians

Individuals specializing in the history of specific cities, often focusing on urban development, culture, and significant events.

Past Participle

A grammatical form used to indicate a completed action or condition, typically ending in -ed, -d, or -n in English.

Guinness Book

A record book that documents world records of human achievements as well as extreme natural events.