In the 1990s, Companies Saw__________ as a Way to Coordinate

question 64

Multiple Choice

In the 1990s, companies saw__________ as a way to coordinate and manage their marketing communication programs to ensure customers received a consistent message about the company and/or its brands.

• A) product marketing
• B) integrated marketing communications
• C) relationship marketing
• D) the Internet

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Definitions:

Buyer in the Ordinary Course

An individual who purchases goods in good faith from a seller who is in the normal course of business of selling such goods.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, designed to harmonize the law of sales and other commercial contracts.

Convention on Contracts for International Sale of Goods

An international treaty that establishes a uniform framework for the law governing the international sale of goods.

Contract Contains

The provision, clauses, and terms encapsulated within a legally binding agreement.