The Concept of IMC Suggests That All Elements of the Promotional

question 66

Multiple Choice

The concept of IMC suggests that all elements of the promotional campaign must be carefully linked. Which of the following statements is NOT true in this regard?

• A) IMC messaging must be both unified yet differentiated, to deliver a consistent image to various potential targets.
• B) There are many potential audience contacts; a focused approach ensures that the message is clear and the brand is represented well.
• C) Consumers receive so many promotional exposures that they see everything as advertising.
• D) Critics argue that IMC ignores the existence of multiple target audiences.