The Increased Usage of Relationship Marketing Is Due to the Fact

question 59

Multiple Choice

The increased usage of relationship marketing is due to the fact that:

• A) it is very costly to maintain customer databases
• B) retaining customers is generally more cost effective than acquiring new ones
• C) customers have become less demanding
• D) customers want products and services that are mass-produced rather than tailored to their specific needs and wants

---

Definitions:

Appreciation

An expression of gratitude or recognition of the value or quality of something or someone.

Routine Requests

Standard inquiries or solicitations that follow established conventions and expect predictable responses.

Letters of Recommendation

Written endorsements by a third party, praising someone’s abilities, qualifications, or character, typically for employment or admission purposes.

Opening Statements

Initial remarks or declarations made at the beginning of a discourse or document, setting the stage for what is to follow.