An Internal Situation Analysis Looks at All of the Following

question 14

Multiple Choice

An internal situation analysis looks at all of the following EXCEPT:

• A) competitive analysis
• B) corporate and brand image analyses
• C) results of the firm's previous promotional programs
• D) promotional objectives

---

Definitions:

Crimes Against Humanity

Serious violations of human rights that are committed as part of a wide or systematic attack directed against any civilian population, with knowledge of the attack.

Henry Luce

An influential American magazine publisher who founded Time, Life, Fortune, and Sports Illustrated, significantly shaping American media and public opinion in the 20th century.

Essence

The intrinsic nature or indispensable quality of something, especially something abstract, that determines its character or identity.

Walter Lippmann

An influential American writer, reporter, and political commentator known for his works on media and democracy, including the book "Public Opinion" (1922).