Which of the Following Is NOT a Good Example of a Communications

question 10

Multiple Choice

Which of the following is NOT a good example of a communications objective?

• A) To increase sales volume
• B) To create a favourable attitude about a product
• C) To develop consumers' intentions to purchase a product
• D) To create awareness of the attributes of a brand or product

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Definitions:

Purposive Sampling

A non-random sampling technique where participants are chosen based on particular characteristics or qualities relevant to the study.

Convenience Sampling

A non-probability sampling technique where subjects are selected due to their convenient accessibility and proximity to the researcher.

Quota Sampling

A non-random sampling technique where researchers aim to represent major characteristics of a population by selecting a proportional number of participants from each subgroup.

Data Analysis

The process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.