Should Be the Guiding Force for Development of the Overall

question 36

Multiple Choice

should be the guiding force for development of the overall marketing communications strategy and of objectives for each promotional mix area.

• A) Communication and behavioural objectives
• B) Sales and marketing objectives
• C) Promotional and marketing objectives
• D) Marketing and behavioural objectives

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Definitions:

Degree of Development

A measure of a country's economic, social, and technological progress.

Collective Behavior

The actions, thoughts, and feelings of a relatively temporary and unstructured group of people.

Norms

Shared expectations and rules that guide behavior within a group or society.

Organizational Structures

The system that outlines how certain activities are directed in order to achieve the goals of an organization, including the rules, roles, and responsibilities.