The Development of the Basic Message to Be Conveyed to the Target

question 45

Multiple Choice

The development of the basic message to be conveyed to the target audience is called:

• A) creative strategy
• B) messaging
• C) IMC planning
• D) creative imaging

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Definitions:

Unconscious

Refers to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Racial Prejudice

Preconceived judgment or bias against people based on their race or ethnicity.

Implicit Prejudice

Implicit Prejudice refers to unconscious biases or attitudes toward certain groups of people, affecting one's judgments and behaviors without intentional awareness.

Unconscious

A section of the mind that the conscious awareness cannot access, but it still impacts emotional responses and behaviors.