Examlex
Why do people desire positive self-regard?
Scarcity Principle
A social psychology principle stating that people value and desire something more highly when it is rare or difficult to obtain.
Scarcity
A situation in which resources are insufficient to satisfy all wants and needs.
Reactance
A motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms.
Compliance
The act of conforming to or following rules, regulations, or standards.
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